Sunosi: Patient Story
Brief:
To help create materials for an online seminar intended to educate healthcare professionals on the burden of living with a condition known as EDS (excessive daytime sleepiness).
Execution:
Alongside a creative agency, I produced, directed and edited a series of quirky interactive videos, leveraging a famous British science fiction character, to demonstrate a week in the life of a patient suffering from EDS.
Result:
The videos were shown to hundreds of healthcare professionals during the three-day seminar where small groups had to collectively decide which way the story should go at key decision points. The videos were so well received that, after the event, they were re-purposed to become a permanent part of Sunosi’s marketing materials.
